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Thank you for your interest in G & R rent a car located at 10620 Venice Blvd. We are on the borderline between Culver City and West Los Angeles. Our first store was also in West Los Angeles a little north of here and we were the first Ugly Duckling Rent a car in West Los Angeles & Sales. We started in 1981 and the only other used car rental company was rent a Wreck. No one had even heard of Enterprise Rent a Car, Power Rent a Car, Thrifty Rent a car, Payless Rent a Car, Fox Rent a Car, Priceless Rent a Car, Rent for Less Car Rental or Basic Rent a Car. Of course they had heard of Hertz and Avis and Budget, and Dollar Rent a Car. . Maybe National rent a car was a presence in .LA. My point is that Ugly Duckling Rent a Car was the pioneer along with Rent a Wreck. Rent a Wreck was very clever because they run ads under the name of Absolutely Ugly Rent a Car. They did this when we were not using the name Ugly Duckling. We Stopped using the name Ugly duckling rent a Car because the then franchisor had abrogated his contract with the franchisees and was no longer promoting the system. They wanted royalties to use the name Ugly Duckling, without honoring their end of the contact. Their franchisees all left them due to this failure on their part as the Ugly Duckling franchisor to honor the commitment. We had promoted the name Ugly Duckling in the local markets for 15 years before this. The Name Ugly Duckling was known in West LA and Santa Monica solely due to our efforts and our advertising. The Rent a Wreck people recognized that we had established the name Ugly Duckling and therefore were able to capitalize on it by using the abbreviated name, Absolutely Ugly rent a car. We on the other hand never saw fit to use a name ourselves like rent a car, not a wreck, or rent a wrecked car or rental wreck or any other derivation. Because we and the other franchises had advertised so thoroughly the name Ugly Duckling was known all over the US and Europe. The name appeared in several publications like America on $20. A Day. For their bargain rent a car listings , Ugly Duckling was always at the top Even today, because of our long standing and widespread reputation, people find us because of our first name Ugly Duckling Rent a car. G and R Rent a Car and Ugly Duckling Rent a car are synonymous because of the reputation we have built over the years. Before Ugly Duckling and Rent a Wreck, there were NO used car rentals in California, maybe anywhere in the USA. We were the leaders.

Enterprise Rent a Car came along and started building stores everywhere. In Los Angeles they have 25 stores in a 5 mile radius. Enterprise rent a car is a vast network of car rental offices. Ugly Duckling had 600 franchises spread over 50 states. The concept of a cheap rent a car opened the door for Enterprise. Before this, Hertz and Avis, the big two charged more than they do today and concentrated on corporate accounts. Enterprise has forced them into the neighborhood business to preserve market share. Ugly Duckling was the first to show that cars could be rented cheaply. Cheap rent a cars as a concept was started by us. We have helped lower the prices for everyone in LA. We have been at the same location for over 20 years. We are the same people and for 15 of those years, people knew us as Ugly Duckling Rent a Car. We have been consistently giving the same great low low prices we did all those years as Ugly Duckling Rent a Car even though people know us as G & R Rent a Car. We promoted the concept of Ugly Duckling because we believed in low low prices for used car rentals. When we would get together at conventions we were so excited at the concept of this great value we had to offer, it was like a pep rally, the members often chanting ugly duckling, ugly duckling, ugly duckling, ugly duckling, ugly duckling, UglyDucklingRentACar UglyDucklingRentACarUglyDucklingRentACar UglyDucklingRentACar UglyDucklingRentACarUglyDucklingRentACarUglyDucklingRentACarUglyDuck
We Hope You come to rent from us at G&R aka Ugly Duckling Rent a Car.

G & R, WAS UGLY DUCKLING and IS the cheapest rent a car in West Los Angeles & Sales

In West Los Angeles we started renting cars in 1981. We have had offices open in this area ever since. 23 straight years of rent a car business in the city of West Los Angeles is an accomplishment that we are very proud of. We have been able to offer non stop service because of our cheap prices and our loyal customers. We know that CHEAP is what many customers seek in a rental car, so we have customized our business to provide the most affordable prices in the city. We are a tertiary market and do not try to service the airports and compete with companies like Enterprise, National, Budget, Thrifty or the other major concerns. Our success is based on servicing our neighborhood in West Los Angeles, Culver City, Palms, Beverly Hills and Mar Vista. This is not to say that we are not happy to have customers from Santa Monica, Pacific Palisades, Inglewood, Hawthorne, Marina Del Rey and Playa Del Rey. Indeed, many customers come from these areas, but the majority of the customers are from Culver City and West Los Angeles.
Over the years, we have gained a reputation, even in other states (because Ugly Duckling was a national franchise) and other countries as well. People traveling To West Los Angeles have heard of us through travel guides and word of mouth. Over time, we have appeared in several European publications as Ugly Duckling Rent a Car, in the section of the guides for cheap car rentals. We are gratified that the customers have found our service and cheap prices to be the best in West Los Angeles and continue to come to us for these best and cheapest prices.
West Los Angeles is not a city in its own right, but rather constitutes a large portion of the city of Los Angeles that is bordered by Santa Monica, Beverly Hills, Inglewood, and Culver City. As a matter of fact, Culver City and West Los Angeles are, in part, indistinguishable from one another. A case in point: We actually have a Culver City mailing address while we are indeed a part of West Los Angeles. This designation is a province of postal delivery routes since we sit in a veritable peninsula at latitude ascribed to the bulk of Culver City. The city boundaries meander in a curious pattern through these neighborhoods, so we lay claim to a kinship with both West Los Angeles and Culver City.
We are certain that our customers are not as concerned about these city boundaries as they are about getting the cheap rent a car prices we offer to citizens of Culver City and West Los Angeles; to people from all over Los Angeles, for that matter. Whether the cheap rent a car is domiciled in W. L.A or Culver City is, as Joey, of "Friends" would say, a "Moo" point. (What a cow thinks doesn't matter.) A cheap car is a cheap car is a cheap car. Furthermore, by our reckoning, West Los Angeles by any other name is still only separated from Culver City by a whimsical line on a map. We are conveniently located for all residents of either West Los Angeles or Culver City. We look forward to serving your rent a car needs. We have free pick up service to both Culver City and West Los Angeles